PaddyPower
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About us
Paddy Power
is Ireland's biggest and most successful bookmaker. It conducts business
through a chain of licensed betting offices along with operating Ireland's
largest telephone (Paddy Power Dial-a-Bet), online (paddypower.com),
casino (paddypowercasino.com)
and poker (paddypowerpoker.com).
The company also
markets its services in the UK and is a
publicly quoted company, listed on both the
Irish and London Stock Exchanges (www.paddypowerplc.com).
Paddy Power, founded in 1988 by the merger
of three existing Irish high street bookmakers, takes an
unconventional approach to betting and gaming believing them to be
firmly rooted in the leisure and entertainment space.
As such its mission is to make 'risk-based
entertainment' more accessible and fun. It offers customers an
unparalleled betting experience that is great value, great fun and
has the best service.
Through this strategy the company has
developed a strong reputation as "The Punter Friendly Bookmaker" and
has become renowned for its unique "Money Back Specials".
Paddy Power is also an industry leader in
cutting edge, humourous advertising, examples of which can be viewed
at
www.pp-gallery.com
Thanks to this customer-centric approach,
it is now generally accepted that a bet with Paddy Power has three
possible outcomes - Win, Lose or Money Back.
While the company specialises in small
stakes, fixed odds sports betting, it also offers odds on a number
of non-sporting and novelty markets, such as election betting and
the outcome of popular TV events.
It has pioneered a number of new products
such as 'Lucky Numbers' (betting on which numbers will appear in the
UK and Irish Lottery draws) and 'betting in running (live betting on
sporting events while they are taking place).
At the end of 2006, turnover was €1.8
billion, up 31% on 2005. Operating profit rose to 51% to €45.5
million in the same year.
By October 31st 2007 Paddy Power Operated a
total of 245 outlets (187 in Ireland and 58 in the UK), market
capitalisation at this date was €1334.65m)
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